Case Study: Walmart
Social Creative and production
Delivering double-digit lift among key target audiences through social-first storytelling.
14.5%+
AVG. lift in perception and awareness
The Challenge
Walmart's 12th annual 'Open Call' - their flagship program championing American manufacturing and small business - needed to ensure its commitment to U.S. entrepreneurs was clearly recognized by key U.S. policymakers and opinion shapers.
The Solution
We embedded with the Walmart team at their Bentonville HQ, producing a suite of creator-fronted, social-first videos. Designed to feel nativve to the platforms and authentic to the event, the content captured real founders, real opportunities, and Walmart’s investment in small & mid-sized businesses. Distributed across our owned and operated media brand, The News Movement, and Walmart’s owned channels, the campaign extended well beyond the event itself — reaching influential audiences where they already consume information, and reframing Open Call as a powerful driver of American economic opportunity.