Case Study: Telus
Social Partnerships
Driving lift in brand favorability, perception, and consideration through social-first storytelling.
+25%
avg. brand lift
The Challenge
Since 2000, TELUS has contributed over $1.5bn, built community boards to empower local leaders, launched a Foundation to protect this work, created one of the largest social impact funds in the world, and provided $50m in global humanitarian support. They aimed to tell this story, and connect with social audiences through their social capitalism philosophy – showcasing the good they do for people and the planet.
The Solution
We told TELUS’ unique story through a series of explainer and interview-style videos featuring popular Canadian content creator @Sprouht. By combining storytelling, social-first video formats, and authentic creator-led perspectives, we translated TELUS’ initiatives into content that resonated with audiences across Instagram, TikTok, and YouTube.